DXN USA might well be the best MLM company you never heard of. DXN offers foods, beverages, supplements and personal care products. If you have heard of DXN and are looking into it as a home based business opportunity, there is information here that may be of help to you. It was founded in Malaysia in 1993. Over the years the company, Daxen International, pioneered and refined the cultivation of the Ganoderma Lucidum mushroom. This healthy mushroom is the basis for DXN’s products. DXN USA came about in 2002, and the company currently operates in 65 countries.
The Ganoderma Lucidum is native to Asia, and the DXN company still cultivates all its Ganoderma there. This mushroom is known as Ling Zhi in China and Reishi in Japan. It has a very long history of health benefits. Some of the health benefits claimed for this mushroom are healthy liver function, healthy blood cholesterol levels, mental focus, healthy skin, and several more.
Their products include Lingzhi coffee, Vita Café Instant coffee, Spica Tea, and several Aloe skin care products. The Ganoderma is the basis for the products, and the health benefits could be used to come up with a Unique Selling Proposition to differentiate you from other companies with the same target market.
One downside is the company’s website. Quite frankly, it looks amateurish, and the whole thing is disjointed, with no real continuity from page to page. Fonts don’t seem to match from one page to the next, and the basic design work is sub par. Compared to other Network Marketing companies with their slick multimedia presentations, DXN’s marketing presentation is poorly done at best. It seems to have been done for a market outside the US. This is clearly a company whose focus is on its products (a good thing), but supporting materials look to be disappointing (a bad thing) for now.
The upside is that you shouldn’t be using the company’s website as your primary marketing tool anyway. Your initial contact with potential customers and distributors should be done under your own brand. You can learn to do this with an effective Attraction Marketing System, which will show you how to generate leads, brand yourself, monetize those who do not join your MLM opportunity, and much more.