At a Photo Club meeting I attended recently, the President made a comment on another meeting he had attended, where someone in the audience asked the presenter where to find good subjects to photograph. The presenter in question started giving specifics instead of identifying the core issues in question, Attitude and Perspective.
Clients often ask me the same question about ideas, “Where or how does one come up with a good idea for a business or service, for a new product to develop or a theme for an ad?” Oddly enough, the answer is the same; it depends on your attitude and perspective because inspiration is everywhere. Everywhere around you, there are clues to great ideas but you have to be receptive to see or hear them. Once you are open to really listening and observing, you tend to notice things you weren’t aware of in the past. It’s sometimes uncomfortable to look at the world around you and respond to it differently than others do, but it can be very rewarding.
Is the world around you a place of abundance and opportunity or a difficult barren place? Do you think of life as a constant struggle or an adventure?