Although food-delivery apps may not suit every business, they provide a unique opportunity to promote your business in a new way (think positive ratings leverage and digital menus), while cutting down on the traditional costs and headaches usually associated with food delivery.
There is huge potential to turn casual users into loyal customers with the repeated brand exposure associated with delivery apps. In the current climate, businesses who pay attention to details like packaging and presentation will have a real advantage over those who are slower to recognise the branding opportunities.
The numbers are staggering. On average, Australians eat out or buy takeaway meals 3 to 4 times a week, not including any workplace orders (these currently represent 16% of all orders placed through delivery apps). Source AHA. Continue reading “Is Your Business UberEats, EatNow & Deliveroo Ready?”