Mention the word networking and you usually either get a “where and
when” response or a look of “not me!” For the latter, a networking event
may be synonymous with a root canal. But it doesn’t have to be painful.
Unlike things like parenting, which you learn only when you become
one, you can learn how to network.
To start off, rather than looking at networking as something you “must
do”, it helps to think of it as a tool to help you grow business. That is,
actually, what it is. It’s meeting people…. talking, sharing, discussing.
It’s not going to a function where you know you’ll be uncomfortable and
passing out all of your business cards. Nor is it seeing how many cards
you can collect. Continue reading “The Nuances of Networking”