In the first quarter of 2006, the Chinese economy grew 10.2%. With the increase in growth in the Chinese market and the constant continued growth being forecast for the future, it’s wise for western businesses to research what the Chinese market wants and needs before dipping their toe into the Chinese market. Here are the current trends in the Chinese marketplace:
Food
With such masses of people in China and a steadily growing population, it’s no wonder that food and food service is one of the biggest markets in China. From fine dining to fast food to supermarkets and specialty food shops, pretty much every kind of food is available in China. The biggest western names in food have all delved into the Chinese market already, including Walmart, Pizza Hut, KFC and, of course, McDonald’s. There is also a huge market for all types of food and even catering services.