Within the wine labeling industry, screen printed labels or Applied Ceramic Labels (ACL) occupy just a small slice of the overall pie. While paperless bottle labeling techniques have yet to be widely adopted in the U.S., many existing paper label designs are actually perfect for ACL printing. Prime Cellars is an example of a winery that screen prints their Reserve wines, but uses paper labels for the rest. We have some thoughts on why they should go paperless for all of their labels.
Prime Cellars’ 2008 Cabernet Sauvignon is labeled with paper, but has great paperless potential. The label uses a light gray paper with a broad swash of black ink across the front. The word “PRIME” is visible in the middle of the black ink, and “Napa Valley” appears in red below that. The fact that red is used sparsely gives the paper label a monochrome look, and the hard-edges of the paper feel out of place in an otherwise striking design.
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