Why do we crave unhealthy foods? A healthy weight loss diet program often becomes a battleground between our desire to lose weight quickly, and snack cravings based on unhealthy food choices. We may not be what we eat, but research indicates that we desire the foods that we have grown accustomed to eating, so you could say that we crave what we eat. If you have created a pattern of eating ice cream for pleasure or when under stress, it should be no surprise that you will have a hankering for ice cream under the right conditions. Pavlov’s Dog, by any other name, is still Pavlov’s Dog.
But if we have, in effect, trained ourselves to want unhealthy snacks or foods, the reverse may also be true: we can train ourselves to crave healthy snacks and food. If we can do this, a bland tasting weight loss supplement could become just as desirable as a sweet roll.
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