The news says everyone is worried about the economy and consumers are spending less. Is this causing your product sales to decline? Typically consumers cut back spending during hard economic times. So how can you counteract product doldrums when the economy is in a recession or a slowdown?
The first thing to understand is that consumer still “buy” things. For example 70% of all packaging is food related and people still have to eat. They just buy in different ways. They may cut out fast food or restaurant purchases in favor of home prepared meals. But they still want to purchase the same conditions. In the case of fast food easy to prepare, reheat or ready to eat. Wal-Mart’s fresh take home pizza is a good example of fulfilling a need. In my case in place of a restaurant trip its rotisserie chicken that is ready to go with dozens of applications for meal prep. But I still want convenience too and limited meal prep. Continue reading “How to Recession Proof Your Packaging”