In the beginning, supermarkets grew from just being suppliers of groceries and household goods, to be more like the old department stores, with much more emphasis placed on selling clothes, electrical goods, beauty products, pharmaceuticals, take-away foods, alongside the usual household requirements. In this way, they actually took a lot of business from many small independent retailers, causing a lot of gaps to appear in what used to be thriving High Streets, and local shopping communities.
So why the great emphasis in starting to promote the business of their competitors in the form of Gift Card sales?
For instance, Tesco’s promote their own extensive range of clothes, yet they still promote the sale of Gift Cards for competitors like Primark, Next, and the Arcadia Group (that incudes Burtons, Topshop, Dorothy Perkins, Top Man, Miss Selfridge, Evans, Wallis) – and many more. Continue reading “Who Else Wants to Become a Supermarket Gift Card Millionaire – And Also Help Your Local Community?”