Every single year around the first week of February, the entire American football-watching world comes together to watch the one game that seems to matter the most. Along with the meeting of the minds are the usual staples: chips, dip, meat and cheese products, and… craft beer?
Oddly enough, even though ‘The Big Game’ is filled with commercials touting the greatness of some of the most recognizable beers on the planet, the craft beer explosion is sweeping the nation in a way that has put the big beer players on notice. What once seemed like a little hobby that made some local noise is now a full-fledged movement with little to indicate a slow-down.
If you’re a beer drinker, you’re probably partial to a particular brand. Maybe it has a nostalgic quality to it, or maybe it just happens to be what’s cold most often in your fridge. Either way, you’re pretty much a one-brand kind of person. What could be so great about craft beer? Is it worth checking out?