I have a new toaster. In fact this is about my 5th toaster in as many years. My wife says I have a fetish around toasters, but the truth is they’ve all been too slow. This morning I stuck my English muffin into my new toaster and began to wait. My latest toaster has a digital count down timer, so now I can actually watch the seconds tick always as “the perfect” toast is being created just for me – At least, that’s what the box said. However, what the box didn’t say is that it would take too long! As the seconds ticked by, I realized something crucially important about me, food and time!
It’s all about instant gratification. The quicker food goes in my mouth, the better I like it! It’s not the toaster’s fault! It’s really about me hating to wait! In fact, our world has become all about speed and our intolerance of time. From the guy honking behind you when the light changes, to drive-through banking machines. The faster it happens, the better we like it. No wonder we have microwaves, fast food and meals in boxes!